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disclosure(to the extent legally permitted)and reasonable assistance,at the Disclosing Party's cost,if the Disclosing <br /> Party wishes to contest the disclosure. <br /> 5.4. Equitable Relief. The parties recognize and agree there is no adequate remedy at law for breach of the <br /> provisions of the confidentiality obligations set forth in this Section 5,that such a breach would irreparably harm the <br /> Disclosing Party and the Disclosing Party is entitled to seek equitable relief (including, without limitation, an <br /> injunction)with respect to any such breach or potential breach in addition to any other remedies available to it at <br /> law or in equity. <br /> 6. Customer Data <br /> 6.1. Data Protection. PowerDMS will maintain administrative,physical,and technical safeguards for protection <br /> of the security, confidentiality and integrity of the Customer Data. Those safeguards will include, but will not be <br /> limited to, measures for preventing access, use, modification or disclosure of Customer Data by PowerDMS <br /> personnel except(a)to provide the Services and prevent or address service or technical problems,(b)as compelled <br /> by applicable law, or (c) as Customer expressly permits in writing. Customer acknowledges and agrees that it is <br /> commercially reasonable for PowerDMS to rely upon the security processes and measures utilized by PowerDMS's <br /> cloud infrastructure providers. <br /> 6.2. Data Breach Notification. PowerDMS will notify Customer of unauthorized access to,or unauthorized use, <br /> loss or disclosure of Customer Data within custody and control(a"Security Breach")within 72 hours of PowerDMS's <br /> confirmation of the nature and extent of the same or when required by applicable law,whichever is earlier. Each <br /> party will reasonably cooperate with the other with respect to the investigation and resolution of any Security <br /> Breach. Except to the extent required otherwise by applicable law,Customer will have approval rights on notifying <br /> any third-party regulatory authority of the Security Breach. If applicable law or Customer's policies require <br /> notification of its Users or others of the Security Breach,Customer shall be responsible for such notification. <br /> 6.3. Data Export, Retention and Destruction. Customer may export or delete Customer Data from the Services <br /> at any time during a Subscription Term, using the existing features and functionality of the Services. Customer is <br /> solely responsible for its data retention obligations with respect to Customer Data. If and to the extent Customer <br /> cannot export or delete Customer Data stored on PowerDMS's systems using the then existing features and <br /> functionality of the Services, PowerDMS will, upon Customer's written request, make the Customer Data available <br /> for export by Customer or destroy the Customer Data. If Customer requires the Customer Data to be exported in a <br /> different format than provided by PowerDMS,such additional services will be subject to a separate agreement on a <br /> time and materials basis. Except as otherwise required by applicable law, PowerDMS will have no obligation to <br /> maintain or provide any Customer Data more than ninety (90) days after the expiration or termination of this <br /> Agreement. <br /> 7. Term;Termination <br /> 7.1.Term of Agreement. Subject to earlier termination as provided below, this Agreement begins on the <br /> Effective Date and continues for as long as any Subscription Terms are in effect. <br /> 7.2.Termination for Breach. A party may terminate this Agreement or any Service Order (a) upon 30 days <br /> written notice to the other party of a material breach if such breach remains uncured at the expiration of such <br /> period,or(b)if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to <br /> insolvency,receivership,liquidation or assignment for the benefit of creditors. <br /> 7.3. Subscription Term and Renewal.The length of the Subscription Term will be as specified in the applicable <br /> Service Order. At least 30 days prior to the expiration of a Subscription Term, PowerDMS will send a new Service <br /> Order notifying Customer of the pricing applicable to a renewal subscription for a period equal to the expiring <br /> Subscription Term. PowerDMS reserves the right to increase the subscription fees applicable to the renewal <br /> subscription.The new Service Order shall be deemed to be effective if Customer(a) returns the executed Service <br /> Order to PowerDMS, (b) remits payment to PowerDMS of the fees set forth in the invoice referencing the Service <br /> Order, or (c) the Customer or any of its Users access or use the Services after the expiration of the previous <br /> Subscription Term. <br /> 7.4. Effect of Termination.Upon termination of this Agreement for any reason,Customer and its Users will cease <br /> all use of the Services and,except for PowerDMS's right to receive accrued but unpaid fees and as provided in Section <br /> 11.12 (Survival), all rights and obligations of the parties hereunder will automatically cease. Notwithstanding the <br /> foregoing,termination will not affect or prejudice any right or remedy that a party possesses with respect to any <br /> breach of this Agreement occurring on or before the date of termination. If this Agreement is terminated by <br /> Page 15 <br />