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i �` <br /> � ♦ � i <br /> III. Building Success <br /> Key Success Factors <br /> The following list of success factors is the result of our deep experience <br /> working with clients an a large number of successful presentations. These are <br /> the processes and talents that are critical to meeting the goals that have <br /> been identified. We have learned to combine all of these elements in a way <br /> that delivers maximum value and benefit to our clients. <br /> Creativity <br /> Iana will wark clasely with Decatur key personnel to understand the specific <br /> objectives and the fiarget audience. We will bring several new features and <br /> options to the table for your consideration. We then craft specific details <br /> related to the design and review that with the client. <br /> Key elements that must be considered: <br /> • The target audiences must be accurately and completely defined <br /> and described. <br /> • The cammunication objectives must be prioritized and agreed upon <br /> by key Decatur personnel. <br /> • The overall objectives of the project and the associated time frames <br /> will be reviewed and modified as necessary. <br /> • The design must have broad appeal to the targeted audiences while <br /> maintaining a specific focus on the defined abjectives. <br /> • Additional overall design elements will be examined and considered <br /> as the final design is created. <br /> Process <br /> In order to complete the Decatur initiative on target and on time, The Iona <br /> Group will utilize our 4D approach. The Iona Group's 4D approach is time- <br /> tested and has been used successfully on many different projects. The Iona <br /> Group has used this approach for years in developing many different types of <br /> media deliverables and indeed to successfully deliver projects af all sizes and <br /> scope. This process provides an averall framework by which projects are <br /> estimated, planned and executed. This process allows The Iona Group and <br /> Decatur to meet the stated goals and objectives. <br /> The 4Ds refer to the phases of a project that result in the incremental <br /> building of an end product that meets the success criteria. The 4Ds are <br /> Define, Design, Develop and Deliver. As projects are being discussed and the <br /> objectives are framed up, we work with the client to understand the specific <br /> objectives and parameters of the project. Based on that cammon <br /> 5/25/10 6 of 18 The lona Group <br />