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� Communit ID� <br /> y <br /> EXECUTIVE OVERVIEW <br /> Buxton appreciates the opportunity to propose its services to the City of Decatur. The <br /> objective of this proposal is to summarize and outline the comprehensive scope of work <br /> Buxton will provide as the City of Decatur pursues its retail attraction and expansion <br /> goals. Please note that in this proposal the term"retail"is inclusive of restaurants. <br /> Utilizing data, methods and proprietary technologies developed specifically for matching <br /> retailers with communities; Buxton will assess the potential for the City of Decatur to <br /> recruit and expand its retail sector, and will identify and provide marketing packages for <br /> specific retail targets. <br /> Buxton's initial analysis of up to three (3) distinct retail locations, selected by the City of <br /> Decatur, will yield a recommendation of the site best positioned for retail recruitment. <br /> With that recommendation, the City of Decatur will make a final determination of the <br /> retail site to be selected for retail matching. <br /> Once the site for retail matching is determined, Buxton will compare the site's trade area <br /> with the established locations of individual retailers. This analysis results in a <br /> preliminary list of matched retailers. Only retailers with locations in trade areas similar <br /> to the City of Decatur's trade area will be identified as potential matches. The <br /> preliminary match list is then refined by Buxton on the basis of other retail location <br /> criteria to yield a final list from which up to twenty (20) can be selected by the City of <br /> Decatur for the development of marketing packages. Buxton will provide the list of <br /> matched retailers to the City of Decatur for review and discussion. <br /> A marketing package will be prepared for each targeted retailer. The marketing packages <br /> are intended for presentation to retailers, as well as developers, potential franchisees or <br /> other persons in a position to support the City of Decatur's retail goals. Each marketing <br /> package is unique to the specific targeted retailer, providing compelling and precise <br /> information that demonstrates the City of Decatur's qualifications as a location. <br /> Additionally, Buxton will contact each targeted retailer on behalf of the City of Decatur. <br /> Buxton will notify the retailer that the City of Decatur has been identified as a potentially <br /> viable location. <br /> Following is an outline of the scope of work for this project. Buxton is pleased to I <br /> propose its support and looks forward to identifying retail opportunities for the City of <br /> Decatur. <br /> Bu�Con� 2 <br />