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� Communit ID� <br /> y <br /> SCOPE OF SER VICES <br /> RETAIL POTENTIAL AND RETAIL SITE DETERMINATION <br /> 1. Establishment of retail trade areas for each site based upon drive times <br /> 2. Analysis of the suitability of each site and its trade area. Factors considered <br /> include but are not limited to: <br /> a. Psychographic analysis of households <br /> b. Demand for retail goods and services <br /> � c. Existing retail and retail trends in the trade area and surrounding <br /> region <br /> d. Site setting, situation and configuration <br /> e. Growth plans and relevant developments <br /> f. Retail goals of the community <br /> 3. Buxton recommendation of the retail site and trade area with the most <br /> potential <br /> 4. Discussion and approval of a site with which to proceed to retail matching <br /> IDENTIFICATION OF RETAIL MATCHES FOR SELECTED SITE <br /> 1. Comparison of site trade area with existing retail location trade areas <br /> 2. Identification of preliminary target list of matching retailers <br /> 3. Additional analysis of preliminary targets <br /> 4. Determination of recommended list of matching retailers <br /> 5. Discussion and approval of final list of matching retailers for which <br /> marketing packages will be prepared <br /> Bu�ton� 3 <br />