R2013-106 ACCEPTING PROPOSAL OF HOUCK TRANSIT ADVERTISING

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� 1 ® Scope of Work I 1 At Houck we are.experts in selling transit advertising. This is not a secondary business and we do not represent or sell multiple mediums using transit as a portfolio enhancement. Transi� advertising alone is our passion, as it has been for decades. Our sales staff is highly experienced and quali jed to promote advertising ® on Decatur buses to all types of potential advertisers, from the large advertising agencies looking for massive impact quickly to the mom-and-pop type advertisers who will use transit advertising to supplement their ® Yellow Pages fisting. We understand that we will be competing against broadcast, Orint, and other out-of- home mediums for valuable and often scarce media dollars. This is familiar territory for us, and we plan to continue to meet the challenge head-on. We offer all transit advertising services in-house. We pride ourselves on making th entire process of advertising with us and our transit partners as simple and worry-free as it can possiily be. That simplification ® and ease is the reason that so many of our advertisers continue partnering with us 0-their advertising needs ® year after year. High customer satisfaction in turn helps us sell additional space, anal leaves the community with a sense of pride surrounding their transit system. Houck Transit Advertising is committed to the continued revenue growth and use o transit advertising in the ® Decatur market. With many years of experience, our sales people know how to cult�vate new sales contacts and grow existing client relationships. Through the many transit systems we partnet with, our sales associates have developed a wealth of knowledge and understanding in dealing witli a wide range of advertisers—from small, local companies to large national advertisers. I / 100 1 ' 1 ►, NES www.ro hesterbus.com t MINNESOTA STATEWk ► p:p r _ ► 23-labor pa Y, Sept. 3