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I <br /> ® Scope of Work ( 2 <br /> V Agency Contact <br /> Our sales reps are in constant contact with the dozens of advertising agencies throughout the <br /> country. It is important that the media planners and buyers at these agencies staff well informed on <br /> F transit advertising opportunities, rates and inventory as their various planning cycles occur at various <br /> times throughout the year. <br /> ® Cold Call Prospects <br /> We will continuously and tirelessly work the phones, prospecting for sales throughout Decatur. It is <br /> one of our most effective tools in solidifying our success. We will identify and 6ontact the businesses <br /> ® that most often utilize transit advertising in our other markets —such as financial institutions, <br /> ® insurance and real estate companies, automotive, television and radio stations, )health care, <br /> restaurants and educational institutions. By leveraging our experience with similar businesses, we <br /> can better convince prospects of future success. Our experience with a wide va6ety of clients has <br /> helped us develop a deep understanding of the needs and concerns inherent in every business <br /> W category, and has allowed us to create advertising packages specifically tailored to the success of <br /> �I each. <br /> ®I Call-In Business <br /> When potential advertisers call Decatur Transit inquiring about bus advertising, they will be referred <br /> p_ to Houck's main office to ensure that the prospective advertiser will immediateily speak with a <br /> qualified representative. Houck maintains a toll free number, an online quote request form as well as <br /> various social media outlets to facilitate easy access for potential advertisers. AI professional Houck <br /> sales representative will always be available to discuss the benefits of advertising on Decatur buses. <br /> A Houck sales representative will provide a formal proposal, market information, reach & frequency <br /> numbers, space and production rates, and advise on available inventory. After Qompleting the sale, <br /> the representative will secure a contract for space and begin the process of production. <br /> P� <br /> �4 <br /> tom} w <br /> t <br /> y« <br /> f <br />