R2013-106 ACCEPTING PROPOSAL OF HOUCK TRANSIT ADVERTISING

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boil Scope of Work 13 c Local Sales Local business sales make up the backbone of a successful transit advertising;program. Even though we are not based in Decatur, we pride ourselves on establishing strong relationships with the local business community. Transit advertising offers local businesses one of the most cost effective ways to project their message throughout the local community while the money they spend helps the city offset the cost of operating. We have established a rite structure which enables local companies to utilize transit advertising as the main component in their marketing plans year after year. Regional Sales Houck Transit Advertising currently operates transit advertising in 36 market$throughout the Midwest. We are constantly in contact with advertising agencies throughout Illinois as well ® as the surrounding states regarding their client's marketing plans. Because of our large footprint throughout the Midwest we can attract state-wide and region-wide media buys that one market alone might have a harder time securing. A few of the regional clients we have recently secured for our markets in Illinois in the last three years include: American Lung Association, Robert Morris College, Moline Health, Jimmy Johns Subs, Advantage Auto, f' Health Alliance. National Sales National Sales Manager, Adam Myszewski,will work to keep national advertising agencies apprised of opportunities on the Decatur buses. We have recently renewed an exclusive • partnership with a Chicago based out-of-home sales organization that we use to reach larger, national clients. Much like regional clients, national advertisers look to target the largest area ® with the highest population to get their message out. In addition to our 36 exclusive markets we also partner with approximately ten additional markets to sell transit advertising • throughout the Midwest. With our large concentration of transit systems in the Midwest we • are able to attract more national business. Houck Transit Advertising gives Decatur Public Transit System the best opportunity to compete for ad dollars on a national level! Below is a short list of a few national advertisers that have utilized transit advertising through Houck. AT&T State Farm Cost Cutters U.S. 'Cellular Blue Cross/Blue Shield Pepsi Wendy's Sprint t Qwest Communications Coca-Cola Apple Computer Well$ Fargo �. Time Warner 20th Century Fox Arby's Subway ABC Television Verizon Jimmy John's Burger King t