R2011-02 AUTHORIZING AGREEMENT SINGLE STREAM RECYCLING EDUCATIONAL PROGRAM

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<.,. t� Introduction DCC is pleased to present our proposal for marketing & PR assistance related to the introduction, education and promotion of the new recycling and garbage pickup programs to the community. By working as your partner, we can provide a comprehensive approach to promoting these programs, working with both the media and the community to ensure people accept and adopt the new opportunities available to them. As a partner, you are also afforded access to our team of more than 15 marketing & public relations professionals who excel in the areas of graphic design, advertising, campaign strategy, grass roots efforts, viral marketing and website development. The following provides details regarding the proposed initiatives with which we can assist you. A corresponding price structure is given based on the initiatives as described within this proposal. Thank you again for the opportunity! Goals: ➢ Educate the community about the new recycling opportunity o Simple, user friendly o Opportunity to create a more sustainable community o Cost efficient ➢ Maximize community involvement in new recycling program (Current recycling I participation at 15% - Goal to increase to 80% over by the end of 2011) ➢ Engage community members across age groups, form children to elderly, to become invested in sustainable practices ➢ Adopt streamlined waste removal systems with minimum community resistance Outline: Marketing & PR Initiatives The following details our recommendations for marketing and public relations initiatives to help promote your business. I. BRAND DEVELOPMENT DCC will create an identifiable brand around the recycling effort that will resonate with the community and be recognized as the mark of a more sustainable community. The brand will include a logo that will be rolled into all promotional material, collateral pieces, the education campaign and the web page. DCC will also create/illustrate a traveling mascot/character that will be used in educational efforts, especially at schools along with family and children's events to help kids and families understand the impact and benefits of recycling. II. ADVERTISING & MARKETING MATERIALS DCC will handle all aspects of inedia planning including inquiries, planning, negotiation and placement of ads. DCC will develop a 6 month media plan and budget for newspaper, radio and television. � „�, . , , . . .