R2011-02 AUTHORIZING AGREEMENT SINGLE STREAM RECYCLING EDUCATIONAL PROGRAM

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• "�'',c `� �`� DCC wou/d rovide the followin : P 9 PROMOTONAL/EDUCATIONAL MATERIALS DCC will develop and design promotional material geared towards raising awareness and motivating action within the target audience. Direct Mailer: to be distributed before the program goes into affect outlining the new program, the list of recyclabies and the benefits of adopting the sustainable practice Water Bill Inserts: reminder pieces once a quarter sent with the water bills keeping the program top of mind with residents Consumer Video: a simple educational video illustrating the accepted recyclable materials, the impact on the amount of garbage produced and the environmental impact to the community and the landfills Web Page: DCC will create a webpage that would function as part of the Sustainable Decatur site, integrating the new brand and serving as a"go to" page for all educational materials regarding the local recycling program, Q & A as well as the consumer video. It wi�l also act as the communications center including recycling equipment bins requests & delivery. Internal Signage, POP, flyers: DCC will develop any corresponding signage, POS, Flyers to consumer education partners to further promote consumer education & awareness. ADVERTISING: Media Plan: DCC will develop a 6 month media plan and budget for all locations thereby creating , a comprehensive, centralized effort to maximize buying efficiencies, increase market reach and , effectiveness and contract the best rates. '�I Advertisina : DCC will work with the City of Decatur to develop a cohesive media education outreach plan for their the recycling program. DCC would provide creative concepts, ad design, copy writing, production facilitation and placement. III. COMMUNITY RELATIONS/SPECIAL EVENTS DCC will work to create and initiate grass roots efforts to create awareness and maximize community participation in the new recycling program. We will also work to create opportunities to engage the public as well as local media in activities leading to promotion of services and the environmental impact, both immediate and future. New Program Launch: DCC will coordinate and implement the launch of the new recycling program to the community. Components of this launch can include, but not be limited to: • Press materials; release, fact sheets, photos • Launch event (s) o The week prior to the first recycle pick up date, DCC will coordinate live radio remotes in both morning and afternoon drive to promote program and hand out pick up bins