R2011-02 AUTHORIZING AGREEMENT SINGLE STREAM RECYCLING EDUCATIONAL PROGRAM

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� �, .P .l, o Earth Day is April 22, 2011 — DCC will coordinate a community event or create a partnership with local green/recycling organizations to build awareness through Earth Day events • Letters to the editor Partnerships with Schools: DCC will coordinate with schools to educate kids about recycling and the impact to the environment. We will also work to teach kids which materials can be recycled and help them take a vested interest in the future of a sustainable community. Partnership components can include but not be limited to: • Introducing the mascot at school assemblies and school/family events those scheduled around Earth Day • Schedule the mascot to speak to classrooms on Earth Day and other days that can tie into the sustainability movement • Create competitions among school that promote recycling both at school and at home —challenging kids to teach their parents how to become a greener, cleaner household • Partner with student organization like the Environmental Affairs Council at Millikin or the student counciis at area high schools to strengthen community education efforts Social Media: DCC will create and manage Facebook and Twitter pages for the recycling effort updating community members on recycling tips, events, participation and impactful information about recycling both locally and nationally. DCC will continue to build the list of followers with the goal of building participation in the program. Grassroots efforts/partnerships: DCC Marketing will create partnerships and initiate grassroots efforts to educate the community and increase participation in the new recycling program. DCC will initiate and manage the partnership to create outreach efforts and events with organizations including but not limited to: • Children's museum • Decatur Park District • Student organizations • Richland Community College • Decatur businesses (institute a business incentive or challenge) Traditional Media Assistance: DCC will assist the City staff with message development, drafting and editing of press materials, media outreach and interview coordination and any other traditional media needs as needed.