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,y W�dnesday,June 14, 2000 8:50 ANI --- Richard F. WaRen (703)837-8379 — P.�� � <br /> • Iderrtify and 6naacial gaps ia the deal I <br /> • Make recocmnendations regarding incentives to make the deai work � I <br /> • Desi�a tar�retail attraction strategy. <br /> • Eva(uate status of project and provide oa-going results and re�ommendations <br /> Tmnetabl� The Phase Two Rota�1 Attraction actd Marketing scction will takc approximately five <br /> days to complet� depeading on the availab�lity af demographic and other i�ormation. <br /> P�14SE TSREE:ICSC Convention,Zas Ye as , <br /> g (May ZI ZS,ZD41) . <br /> . ICSC's.anauai spring convention is a workmg conve�tion whue developers and reta,ilers meei for <br /> four days of workshops and n�tworking. What this coavention provides is aa opportunity to meet <br /> one�ocrone with virtually amr retailer or developer in the business. C1bIDI experts rely on their <br /> existing relationships within the development community ta make appoinlments aad get <br /> communiry represeatatives in froat of the rigi�t people to market their deaLs <br /> Phase Three Action Steps: <br /> • Coatmue to refine martceting stra.tc�► <br /> � • Make appointmeuts with reta�lers at corivention <br /> • Provide an site txhnical assistance at ICSC Convention. � <br /> � Provide meeting fac�L'ty for pazticipaats at ICSC Canveation. <br /> • Conduct da�y de-bciefing sessions at ICSC Comiention <br /> The�portance of atteading this conveation cannot by overstat�ed. By aztending this conventioq <br /> CiiY represartatives w11 no longer view retail development as some mysterious process in which <br /> other peogle engag�. They will start the process of becoming an importarrt player in this indus�y. <br /> Specifically, tl�e City regreseutatives w�11�e ia the following canvention activities: <br /> Camrention Trainmg Sessioa • <br /> o Represe�tatives vvili leara how to work the comention hall(Ieasing mail). <br /> o Representatives will engage in panet discussions with commercial brokers and <br /> . devdopers. � <br /> o Represeatatives w�l cugage in pane!discassions with traditional and non-traditional debt � <br /> funding sources. <br /> CoQveation Seminars --_ <br /> o Representatives wiII seiect from a series of ICSC Caaveation sem�ars to attend. Past <br /> semiaars have focused an such issues l�te t�e latest retail treads,urban redevelopment <br /> models aad Mayor's Paael, a panel with prominert big-city mayrns. <br /> ICSC Coavention Bteal�ast/L�c�eon eaeats � <br /> o Representatives w�1I atten,d ICSC Convention breakfasts and Iuncheons.These <br /> events f�ature nationally renowned speaker. Past camention speeches have deali <br /> with futurist issu�s, impaci of the Intcrnet on reta�development and the Harley- <br /> Davidson turaaroun�d stvry. Througl�C1tiIDI, commimity representatives w�I <br /> recaive YIP seatmg. � <br />