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, , <br /> , - . <br /> for the purpose of providing public transportation of per- <br /> sons for hire within the City and areas proximate thereto. <br /> 3 . ATE shall furnish a resident manager and any <br /> additional nonresident personnel reasonably required for the <br /> active management and direction of the system on behalf of <br /> the City in, but not limited to, the following areas: <br /> A. Transportation Operations including: <br /> 1 . Establishment and direction of garage, <br /> transportation and office procedure and <br /> supervision of all transit personnel. <br /> 2 . Direction and preparation of advertising <br /> campaigns, sales promotion and public <br /> relations projects. <br /> 3 . Securing all insurance coverage required <br /> and handling all matters with insurance <br /> carriers. <br /> 4 . Direction and supervision of all accoun- <br /> ting, bookkeeping, auditing, purchasing <br /> and any policy or procedure as set forth <br /> by the City. <br /> B. Schedule Operations including: <br /> 1 . Studying and recommending changes in bus <br /> operating schedules, headway frequen- <br /> cies, transfer methods and other related <br /> transit operations. <br /> 2. Direction of surveys to determine the <br /> need for establishing new rates, sched- <br /> ule and route changes, and transfer <br /> alterations. <br /> C. Labor Relations and Contract Negotiations <br /> including: <br /> 2 � <br />